Services
Customer Retention Programs
It is estimated that it costs five times as much to acquire a new client as it does to keep an existing client. Keeping your client base happy is a key to your profitability, but it does take work. You have to stay focused and in touch with your clients needs. You have to provide outstanding customer service. You have to communicate and educate your clients. All of this requires a dedicated customer retention plan (think of it as an extension of your marketing plan).
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Copy Writing
Anyone who is even remotely “connected” these days is so far beyond inundated with content – video, music, images, advertisements and more – that getting their attention is an uphill battle. You have to say something imaginative. You have to say something entertaining. You have to say something moving. But how?
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Product Development
You know the importance of delivering your message. And you understand that how it’s packaged and delivered makes the difference between being seen and heard and being remembered. But, your message has to evolve. Not necessarily “constantly” but “gradually”. Your customers need to know that you’re in tune and that you’ll guide them forward gently. That’s why you need a great Product Developer. (Even if you’re in the service business… Keep reading!)
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Business Analysis & Consulting
Sometimes what a business needs is a fresh perspective: someone objective with broad business experience who can step in, look around and point out the not-so-obvious. It could be that you’re leaving a lot of money on the negotiation table. It could be that a little more follow up or a targetted customer care campaign would garner a little more repeat business. What else could you gain from a fresh perspective?
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Technology Consulting
“Technology plays a vital ro-” Oh, who am I kidding. It’s 2010 for crying out loud. No one wants to hear that anymore. It’s just a really bad pitch that people who don’t know how to add value use to fill white space. No, I’m not interested in filling white space. I’m interested in filling your bank account with more money. And I can show you how to use technology to do it. (I’ve got a good decade of experience behind me on this. Keep reading!)
Read more about my Technology Consulting Services